Miss Dem

{September 6, 2008}   McPain

This week launched the beginning of the real test of this campaign. McCain picked brilliantly so far as middle America is concerned. On the surface, Sarah Palin comes across smart and sassy with a bit of good looks thrown in for good measure. It is when we scratch below the surface that things begin to smell a bit less than rosy.

As I knock on doors and speak to people at the mom and pop store I’m moonlighting in, I am amazed at how many people are fed up with Bush, but don’t feel comfortable voting for Obama. They’re not happy with McCain either, but they are looking for a reason to vote for him. To some, Palin may well be that reason. Though I have yet to discover any reason why that would be. Perhaps they have little interest in scratching the surface at all.

So, folks, we need a brand. Or, in this case, an anti-brand. I do graphic design, but have no time to refangle the McCain logo and hope someone might take up this idea and run with it. McCain + Palin screams to me one thing: McPain.

We need a McCampaign – we need to tie the policies of McCain to something as simple as McDonalds. We all understand the McJob – so much so that McDonalds has gone on the offensive about it. Apparently, they were offended to think folks thought of their “careers” as low-wage, slave work for students and folks stuck in a socio-economic spiral. That all said, the idea of a “McJob” or a “Mc-Anything” comes with certain connotations. It is high time we connect the dots.



McNugget (Could be chicken or gold!  Just kidding)

And last, but not least, we need to brand this “McPain” with the McCain logo and everything. Perhaps we could throw in some handy, dandy golden arches instead of that doo-dad at the bottom of his name to add some salient punch to the concept.

We are working so hard to message things when the solution seems quite obvious. And when McCain (or Palin) says something dumb, all our pundits need to say is, “Doh, yet another McPainful moment in history.”

As with anything, this has to be viral – so if you like the idea, run with it. Spread the McPain message and if you’re good with logos, send me one!



I would like to put a link to your site on my blog roll if you want to do the same for mine. It would be a good way to build up both of our readerships.

thank you.

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